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Julie Taymor on Directing The Lion King Part 2

Julie Taymor, director and designer of the Broadway production of The Lion King, gives the following account of casting procedure and rehearsals for that production.

PRINCIPAL REHEARSALS

During the first rehearsal days I worked improvisation ally with the principal actors. We would move back and forth between reading and analyzing the text and getting up on our feet and improvising with both the text and physical relationships of the characters. The masks and puppets were built, if not completely painted, by the time we went into rehearsal, and I urged the performers to wear or use them as much as possible. It is misleading for an actor to think he can find his or her character without the puppet or mask, especially in the case of Timon or Zazu, _44567296_lion_zazuwhere the character is actually a complete puppet that is manipulated by the actor. Quite often, though, in discovering the natural flow of a scene or the more human gestures and inner nuances that might arise from the unencumbered performer, I would ask the actors to play the scenes without their “extended parts.” The fun began when they then had to find the corresponding animal gestures through the vocabulary of the puppets and masks.

At this early stage I asked performers to find “ideographs” for their characters. And ideograph is a concept that I was firt exposed to during the late 1960s, while I was studying mime with Jacques LeCoq at his L’Ecole de Mime in Paris. The concept was applied again during the 1970s, when I was a member of The Oberlin Group in Ohio, an experimental theater troupe led by avant-garde director Herbert Blau. In the visual arts, an example of an ideograph would be a Japanese brush painting of a bamboo forest:  Just three or four quick brush strokes capture the whole. In the theater, an ideograph is also a pared-down form—a kinetic, abstract essence of an emotion, and action, or a character. At L’Ecole de Mime, LeCoq enjoined us to create ideographs of colors and materials, to “do red,” “do blue,” “be ice,” or “be steel.” We used our bodies to create ideographic images of the sun setting or of melting snow fields. We also explored ideographs of emotions. The ideas was not to imitate ice or steel or joy bu t to reveal the essential kernel of the subject without the distracting details A haiku.

I use ideographs in various ways in all aspects of my theater work. Once in rehearsal, I use the technique to help an actor find and express the essence of a character. The actor playing Pumbaa suggested during rehearsal that the ideograph for that fat, waddling warthog was “contentment,” and he expressed this physically by just standing in one spot and breathing in a full, relaxed way. Timon, on the other hand, is a nervous, street-wise meerkat, and so his ideograph might be related to canniness or toughness. Again, the performer would not act out toughness, but rather find an essential, abstract series of movements which embody that character trait. These exercises lead the actor toward finding a physical, spatial, and rhythmic score for his character.

I often use ideographs to open up a text’s visual motifs and themes. For my staging of Titus Andronicus, Shakespeare’s most graphically bloody tragedy, actors explored ideographs for violence, racism, the meaning of the sacred and profane. In any theater piece requiring heightened style, ideographs can be used to find the physical vocabulary that matches the language, or in the case of The Lion King, that matches the style of the music and the overall nature of the production.

The dialogue in The Lion King is conversational, but from the design to the score, the piece is highly stylized. Each actor had to find the duality of the animal and the human within their performance. An actress cannot put on Nala’s mask and costume and talk with Simba s though she had just run into him on the street._44567304_lion8_simba_nala As lioness/young woman she has to find a way of standing, walking and gesturing that fulfills the demands of the production’s conceit. The tension inherent in the juxtaposition of the highly stylized gestural moves with the more naturalistic ones was my main thrust in the direction of the actors. Complete stylization would have been too formal and distancing for the audience, and would not service the script. The audience needs to identify with the characters, to recognize in them their selves, and therefore the familiar landscapes of emotion, dialogue, and interaction needed to be partially expressed in a familiar way. If the entire piece were performed naturalistically these moments would not stand out. In fact, the audience would take the most recognizable gestures for granted. What makes these simple human moments powerful is the selected isolation of them and the contrast and interplay with the heighted or stylized forms of expression.

Once the actors have their masks, they use their bodies to complete the sculpture. The architectural flow of the mask is the map of guide. Scar’s mask is twisted and angular. _44567302_lion61John Vickery had to continue that angularity with his body. The stylized costume I designed obviously helps, but the actor must find his own rhythmic and spatial complement. When wearing a mask, an actor’s head movements must be precise, strong, and clean as the mask has no interior facial expression it is the way the actor isolates the head and body that gives the illusion of change.

One of the keys to puppetry is stillness. Too much movement from a puppet forces the physicality to become general and unfocused. The actor must learn to make quick, small moves that contrast with long, luxurious ones, and to alternate motion with stasis. The individual movements become the pauses, the commas and the exclamation points in the character’s phrasing. At the same time, energy levels must remain high and consistent. If an actor’s kinetic intensity drops, the puppet loses energy. As the puppet Timon was explored we found that we needed to develop different mechanisms to keep every limb vital. While Max Cassela had his right hand articulating the mouth of the puppet and his left hand manipulating the left arm of the puppet, a holder was strapped to his right thigh which, when moved, allowed him to animate the right arm of the pUppet. The challenge for the actor was to bring this puppet to life—to get “blood” flowing into every digit, into the legs, into the head, so that the audience sees and feels the life force inside this inanimate object._44567297_lion1

When a figure made of wood or fabric moves like a living thing, the visual and emotional impact is magical. Watching puppetry at its best is a cubist event, because an audience experiences the art from several perspectives as once. One can either focus solely on the puppet or enjoy the direct and transparent art of the actor motivating that puppet. At rest, a puppet is just a facsimile of a human being or an animal But when Zazu’s wings flutter excitedly or Timon cocks his head at a quizzical angle, the pleasure of watching that facsimile turn into a being with recognizable emotions is the pinnacle of this type of theater experience.

Excerpt from The Lion King: Pride Rock on Broadway, by Julie Taymor. Copyright 1997 Disney Enterprises, Inc. Published by Hyperion. 

Meanwhile, back in NY

Finally a chance to Blog Again – New York was such a whirlwind, and I came back to the launching of www.broadwayinriverside.com, and then www.broadwaysanjose.com and it’s just been a bit overwhelming. But now that they are both open for biz, I can revisit my NY trip.

In The Heights – I love to come to the theatre and be barraged by a culture, a world, a point of view that is utterly new to me. True, I’ve spent my life in San Francisco and San Diego so I’m not unfamiliar with Latin America, but this show laid the Caribbean version on me and it made for a great evening at the theatre. It’s such a happy story and the characters have no problem whatsoever lavishing you with their perspective.

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West Side Story – This show has become a bit of a chestnut. It must be one of the more often mounted shows of the cannon. But seeing it with full Broadway production values and the best talent Broadway has to offer reminded me WHY the show is mounted so often; it’s SO damn good. Just the piece itself is among the best artistic endeavors America has produced.

Shrek the Musical – I came in with NO expectations. I liked the movie but a cartoon on stage? Seemed a little gimmicky to me. This is a GREAT show. The thumb-to-the-nose-of-fairytales story works really well on stage, the score is simply wonderful, soaring melodies, heart pounding harmonies, just listen to the recording! AND possibly the most fun villain we’ve seen in 20 years. Not to mention I’d pay to watch Sutton Foster sing the yellow pages, and here we have her doing Fart Jokes, too much fun!

schrek

Hair – Like West Side Story, you forget how amazing the material is until you see it done with a Broadway Budget and with that kind of talent. They picked up fatter orchestrations, lusher harmonies, and lost none of the irreverence or in your face social commentary. A good half of the show spills out into the audience. I wonder how they are going to do that on the road, or if they can even attempt that. You also forget how the show just oozes sex. This show does everything well but it’s NOT for the easily offended.

Next To Normal – I truly love getting to see all kinds of shows on Broadway. Most of the season’s musicals are lighter fare but this show requires MUCH from its audience. Come to this one with your brain and approach it like you would a play. I dug the score, but I think Alice Ripley was not feeling too well. Everyone raved about her at the conference and she won the Tony for best performance, but at the show I saw, she was having lots of trouble with intonation. I’m not sure this one will tour, I hope it does cuz I want to see it again.

39 Steps – I’d sent my wife to see August Osage County and Irena’s Vow on her own before we saw Next To Normal together so she was SO ready to see something light and fun so we went to see 39 Steps. I’m glad for that because this fun and funny flip of a four person play renewed my appreciation for the simple brilliance and satiety of Stage Convention. I want to direct a show in this vein someday.

Rooms, a rock romance – I must venture to Off Broadway a little when visiting New York. We caught the closing night of this one from the Front Row. It’s a two person show with a good strong score, a fun if somewhat predictable story, and really great characters for the stage.

Also during the week we had special artist panels from the casts of some of the shows. My last blog featured the 9-5 panel with Dolly Parton. We also had the God of Carnage cast including James Gandolfini and Jeff Daniels. The cast of 33 Variations included Jane Fonda.

variations

All of those shows sounded wonderful, but I missed those. Darn it, I hate that I missed, Billy Elliot, 9-5, Blithe Spirit, Mary Stuart, South Pacific, Waiting for Godot – I’m looking forward to the time when the Spring Road Conference takes a whole month, that MIGHT be enough time to see all that I want to see.

 

Tim Heitman - Associate General Manager
Broadway/San Diego - A Nederlander Presentation

Who’s Your Daddy?

 

When you were growing up, did you ever compare your dad to any of the fathers from your favorite sitcoms? I think most of us have wondered what it would be like to grow up with a dad like Mike Brady or Dr. Huckstable. For me, it was Danny Tanner from “Full House.” (Ick, can you imagine what it would be like living with Bob Saget?)  TV dads are great, of course, but they couldn’t even hold a candle to some of the iconic father figures who have ruled the stage on Broadway. In honor of Father’s Day, I thought I would list a few of my favorites.

Sam, Harry and Bill - Mamma Mia
three-dads-mamma-mia

The premise for Mamma Mia sounds like it came straight out of an episode of “The Maury Show.” A sweet young girl from Greece sets out on a quest to find her dad so that he can walk her down the aisle at her wedding. She does a little snooping, only to find out that there are three possible candidates. But who could ask for a better set of dads? She gets a ruggedly handsome American architect, a care free Australian adventurer and a fabulous, sexually ambiguous British banker. What I love most about this show is the fact that they never reveal who her real father is. They all love her so much they decided to share her between the three of them. That must really suck during the holidays.

Jean Valjean – Les Miserables
les-mis 

Technically, Jean Valjean isn’t Cosette’s biological father, but I have always loved the father-daughter relationship between these two characters. In the beginning of the show, Valjean starts off as a hardened criminal who doesn’t care about anyone but himself. Then he meets Cosette’s mother, a factory worker named Fatine, and something in him changes. When she passes away, he promises to take care of her daughter and his life as a father begins. As they spend more and more time together, little Cosette really touches Valjean’s heart. The two form a very special bond and Valjean eventually sacrifices everything for Cosette’s happiness. If that isn’t a great dad, I don’t know what is.

Daddy Warbucks  - Annie
daddy-warbucks-annie 

What little girl wouldn’t want Daddy Warbucks as their dad? He’s got a big fat house, lots of money and every now and then he breaks out into a show stopping number, complete with jazz hands! But the relationship between Baldy and the little red headed orphan wasn’t always perfect. When Annie first came to live with Daddy Warbucks, he wasn’t too fond of kids. Fortunately, it didn’t take very long for Annie and her loveable mutt Sandy to win him over.  I love happy endings.

Tevye – Fiddler On The Roof
tevye-fiddler 

If you look up the word “Fatherhood” in the Encyclopedia section of FreeDictionary.com, you’ll find a listing for Tevye from Fiddler On The Roof. Over the years, Tevye has become one of the most iconic father figures in film and theater history.  A humble milkman living in Russia, Tevye works tirelessly to provide for his wife Golde and his five beautiful daughters. Like most fathers, he wants what is best for his daughters – even if it means going against tradition. Even though he would prefer for his oldest daughter to marry a wealthy butcher, he lets her marry the man she loves instead because he knows it will make her happy.

 Mufasa – The Lion King
mufasa-lion-king 

So Mufasa isn’t exactly human, but he’s a great dad nonetheless. During the show, there is one scene between him and his son Simba that is particularly touching. As the supreme ruler of the Pridelands, it’s Mufasa’s job to teach the little cub what it means to be king. But of course, Simba is too distracted to listen. One night, Mufasa takes him out to look at the stars and teach him a few things about life. Under the night sky, he tells Simba that all of the twinking lights represent great kings from the past and that if anything ever happened to him, he would always be with him.  If you’ve seen the musical or the movie, you know what happens next. Not a dry eye in the house!

Got a Broadway dad to add to the list? Post it as a comment or send it to us at info@broadwaysd.com!

Deanna Chew - Press Assistant
Broadway/San Diego - A Nederlander Presentation 

 

A Night with the Fiddler

Brenda Dawson and her friend Betty are in the car driving to Fashion Valley Mall along with Brenda’s son Robin, who is in the back seat. Let’s listen in on their conversation.

“And the best thing about Robin getting his driver’s license is that he can help us out with everyday errands, picking up Mandy from day-care, that sort of thing. Oh, and he even drove to his first social event by himself: Broadway/San Diego’s presentation of the Fiddler on the Roof. Tell us about your first outing on your own, dear.”

“Yo!

The radio tells me to cool down the pace,

But the signs are a blur as they fly by my face.

Going to the main show, gonna pick up the flow,

Flippin switches while I’m swerving down the 94,

I had to check this mad fool, his name is Topol,

He wants to keep the village life in a choke-hold.

Laying down lyrics on his fiddle that are fat,

He twirls his bow and plus he wears a funny hat,

Laying down the smooth sounds that would make you cry,

But insists on playing from a place that’s real high.”

“That’s nice dear. Betty, did you hear…”

“From the roof tops! That’s where they shout his name,

Precariously perched, eyes looking insane,

He clings to the edge like he clings to tradition,

But with his daughter will soon get into some friction,

Cuz she’s a grown-up girl, a modern Tsarist wife,

Thinks it should be up to her, who she chooses for life.

It all turns crazy and soon there is a ruckus.

I could tell you more but it might disrupt us,

From the main flow and ebb of the turmoil,

For more you got to check-in at Motel Kamzoil.”

“That’s nice, honey”

~Jason Morgan
Information Services Coordinator
Broadway/San Diego - A Nederlander Presentation

Julie Taymor on Directing The Lion King Pt. 1

Over the next several months leading up to THE LION KING’s arrival in San Diego, I will be posting several blogs about the creative process THE LION KING underwent during its creation. This particular article will be divided into 7 different blogs. Today’s is about the Casting Process. Enjoy!

~Holly Mann
Executive Assistant

__________________________________________________________________________________________________________

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Julie Taymor, director and designer of the Broadway production of The Lion King, gives the following account of casting procedure and rehearsals for that production.

CASTING

As director, casting the show became my primary concern. Of the thirteen principal roles, seven of the actors who had participated in the August of February workshops were asked to be in the production. Obviously this was a terrific advantage. We would know, to a degree, what we would be getting, and the actors would have jump-start on their parts. They would also know what they were getting into. The last six roles took four to five months to cast. The criteria for the principals was to look for actors who act, sing, and move well—not a small order. During auditions, it is also vital for me to imagine what an actor will look like wearing a mask. Is the shape of the head powerful enough to carry the design?

I also brought puppets to auditions to see how performers would look in relation to specific puppets and how they would respond when asked to animate an inanimate object. And though performers would not be totally immersed within the puppets nor hidden behind the masks, they would have to be willing to accept that the audience is not going to be looking at them alone. Attitude is a very important part of my casting decision. I want an actor who is going to enjoy the challenge and not view it as a burden.

Rather than expressly hiring puppeteer, I look for inventive actors who move well. A strong actor gives an idiosyncratic performance, because he infuses the puppet character with his own personality instead of relying on generic puppetry technique. The trill of working with a good actor who is new to this medium, and who loves the puppet he is working with, is that he will take the form further than I ever imagined.

derek-smith-as-scar-web1

Of the 27-member chorus, we sought 12 dancers and 15 singers. Once again a few of the singers who had done the workshop were invited into the company but the majority was left to cast. It was a very tricky affair. Lebo M [one of the composers and the Choral Director] wanted at least half of the chorus to be South African. A number of the songs were in Zulu or had a strong South African chant underscore. This style of singing is so distinct that it cannot be learned but only imitated and all of us were determined to have an authentic sound for our musical. Actor’s Equity concede to six South African performers whom Lebo handpicked. Added to the South African contingent were Lebo and his wife, Nandi, leaving seven choral spots open. Even trickier at this point was the hard fact that understudies for all of the principal roles would have to come from the chorus. This is no easy task even for the most straightforward musical, but it is particularly challenging in The Lion King because the principal roles require a completely different set of sills from the chorus. We agree to hire two full-time covers for the roles of Scar, Timon, Pumbaa, and Zazu. And the two child roles would each have his and her own understudy.

While casting the dancers I caught my first glimpse at the type of choreography Garth [Fagan] would bring to the piece. What I saw was athletic, sexy, rhythmically complex, and perfect for what I had envisioned. Four hundred dancers showed up for the open female dance call in New York. Quite clearly Mr. Fagan was a draw. Garth’s auditions were murderous. His tow terrific assistants, performers from his own company, would demonstrate a routine and the dancers would do their best to learn it. Sometimes these routines were two or three minutes long had to be instantly memorized. I asked Garth why he made the audition so difficult and he said that e wanted not only to see if a dancer had good technique but also to see how fast he or she could learn. He wanted to let them know what they would be in for.

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Excerpt taken from The Lion King: Pride Rock on Broadway, by Julie Taymor. Copyright 1997 Disney Enterprises, Inc. Published by Hyperion.

NOTHING LIKE A DAME!

Dear Theatregoer:

Welcome to DAME EDNA’S FIRST LAST TOUR – in the traditions of Cher and Barbra Streisand, we do hope that our Lady fully intends to extend her farewell tour well in to the next decade!

Rather than a more typical letter, we would like to share with you a few choice tidbits from a recent interview with the international homemaker, beauty icon and gigastar herself:

dameednaposter

Q: Dame Edna, what do you do on stage that is so special?

A: I sing, I dance, I give advice to audience members. It’s group therapy, really!

Q: Is your show topical?

A: Every show is tailored to the city I am playing and audiences feel I’ve actually been living in their midst for years – incognito, of course. I hit the nail on the head every time with zillions of up to the minute references. This is amazing considering many of the cities I am visiting are totally uninteresting.

Q: Dame Edna, how is your family, especially your son Kenny, doing?

Kenny is so busy right now as a couturier. He’s a renaissance boy — he’s been a Qantas steward, he’s lectured in flower arrangement, he has been a choreographer, he has done display work in department stores, and he can whistle any show tune you like. He’s a man’s man. For this more up-close and intimate show than the ones I’ve been doing in those big houses, there will be no Kenny, no dancing girls. It’s Edna and Valmai, her dysfunctional daughter. Valmai is on court order to do community service, which is helping to grow the gladioli. We’re doing the traditional priapic gladiolus finale - rather expensive flowers. It’s many bucks’ worth to be chucked to the audience. It’s the only major expense of the show.

Q: What is your message?

A: The message of laughter, which is the best weapon against world tension that was ever invented.


Q: Is there anything you could not share with your audiences?

A: John Lahr, theater critic at the New Yorker magazine, once warned my possums, “We need somebody to say the unsayable, to act out our infantile vindictive wishes, to be never at a loss. Onstage, she creates a sort of contest with the audience in which it is invited to sport with her. It’s a battle of wits for which the public is unarmed.”

Q: Who is your favorite leading man?

A: I’ve had lots of leading men. I used to like David Hasselhoff when he was in his prime. Larry Hagman is an old favorite of mine, bless him. Russell Crowe is someone that I helped in the early days of his career…Another leading man I particularly like is Tom Cruise, but he wanted me to join the Masons, and of course when he split up with Nicole, who’s an old friend of mine. I had to take sides, I’m afraid. I taught that girl everything she knows.

This response led me to wondering later what leading man she WISHES she had an opportunity to work with, but had not yet had the chance – and Corky Mizer came to mind – assuming his lovely wife Barbara would be willing to share. Chivalrous and handsome, supportive of everything Broadway/San Diego does, Corky of Corky’s Pest Control continues to work with us as Spotlight Partners on many shows, including DAME EDNA’S FIRST LAST TOUR. Like the Dame herself, Corky and Barbara are a class act all the way!

Enjoy your time with this delightful and sometimes delirious Dame!

Sincerely,

Diane E. Willcox

General Manager

Tim Heitman at the Spring Road Conference in NYC

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That’s Dolly in the red.

I am at the annual Spring Road Conference organized by The Broadway League in New York for the purpose of bringing all the presenters of Broadway tours to Mecca so they can discuss issues, see the latest product and drink a lot of booze at parties that are thrown by the shows. That list is not in order of importance and its woefully incomplete.

The first Creative’s Panel we had was with Dolly Parton, and 4 of the cast members from 9-5 the musical. She’s skinny as a rail, friendly as can be, and doesn’t mind talking about all the work she’s had done. For example, there was a microphone popping at one point and each of the panel members were adjusting trying to see whose it was, she said “There’s something interfering here, maybe its these” and she grabbed her boobs. She and her cast were very entertaining and I’m hoping 9-5 is touring soon.

Next was the writer, director, choreographer and the 3 boys of Billy Elliot. [Nope, no Sir Elton John – darn]. But it was interesting hearing the process of finding and developing these kids for this incredibly demanding role. They knew no kid would have ALL the skills they needed [ballet, tap, gymnastics, singing, acting, being able to carry a Broadway show with the force of your personality] so they found kids with outstanding skills in one of the areas and checked for potential in the others. Two of the kids were Ballet Brats and one of them was an Irish Step Dancer [tap esque I guess]. I’m really looking forward to seeing that show.

Last night I saw Rock of Ages. It’s a Juke Box musical of 80s tunes by Poison, Styx, Air Supply, Journey et al and it is a wonderful new take on Musical Comedy. It never for one second takes itself seriously, because hey, it was the big hair, power ballad, face melting metalhead 80s and how could you possibly look back at that with anything but belly laughs. It’s new, yet familiar — its totally west coast dude — its got audience participation [anonymous full audience, none of that pick someone out and bring the on stage stuff] and how can you possibly go wrong if your Grand Finale is Journey! I predict that this show will take the tour by storm and thrash its way through all the cities. I’m so looking forward to seeing this land in San Diego.

Just something random, the first act, the seat in front of me was empty, the second act Tony Robbins sat in that seat. He’s way too big for theatre. Still the show was so big brassy and loud I didn’t miss anything.

The after show party was thrown by 9-5 and we got to see Dolly again. She didn’t sing for us but there she was walking and talking among us mortals.

We had the always anticipated and never disappointing Boyett Oster luncheon today. He showed us some clips from some of his product in development  like, Little House on the Prarie, War Horse and Minsky’s. We are getting schwagged but not nearly as intensly as we have in year’s past. Definitely a sign of the economic times.

Great fun. More Later.

tim

Tim Heitman - Associate General Manager

Mom wins the Jackpot with TUNA DOES VEGAS! - Elert

Bring Mom to TUNA DOES VEGAS and see what happens when Tuna, Texas residents Arles Struvie and Bertha Bumiller go to Vegas to renew their wedding vows.  The whole dern town finds out and it’s more laughs than a six pack and a bug zapper! Aunt Pearl, Petey Fisk, Vera Carp, Anna Conda and the gang all converge on Vegas – and it will never be the same! Dynamic duo Jaston Williams and Joe Sears will amaze you as they each play eleven different characters – with each costume more outrageous than the last!  Not to be missed – more fun than a tractor pull!  Opens Tuesday May 5. Get a ticket for yerself – and take Mom for FREE – two for one (that’s 50% discount tickets) for Mother’s Day performances, May 10!*
USE CODE MOTHER
Buy Tickets

Read the Elert

The REAL Tuna Does Vegas

In December, the Las Vegas Convention and Visitors Authority selected the small town of Cranfills Gap, Texas, to participate in a campaign called “Vegas Bound.” More than a hundred of the town’s inhabitants were loaded up on a plane and treated to a free vacation in Sin City. Sound familiar? Check out their story here:

From Cen-Tex to Sin City, Cranfills Gap residents treated to trip to Las Vegas
Friday, December 05, 2008

Wendy Gragg

Tribune-Herald staff writer

CRANFILLS GAP - This tiny Central Texas town may not look much like Hollywood, but its getting the red-carpet treatment as it stars in an upcoming Las Vegas marketing campaign in which a third of the town will be whisked off for a Vegas vacation, footed by Sin City itself.

The Las Vegas Convention and Visitors Authority has deemed Cranfills Gap the quintessential American small town and the perfect subject for the new marketing campaign, Vegas Bound.”
Cranfills Gap was chosen out of about 125 other small towns as a typical American city in urgent need of rest and relaxation, according to a news release.

I still cant believe Cranfills Gap got picked, but Im glad it did, said Mayor David Witte. Itll put the Gap on the map.

Running through the project is a focus on the current economy. Las Vegas and Cranfills Gap officials hope the campaign will positively affect their economies. The campaign tries to emphasize that its important to make time for leisure, even vacations, despite the economic downturn.

There are a lot of people losing houses and doing badly, but a lot of people arent. Theyre working harder than ever, and need to take a break, said Doug Finelli, creative director for R&R Partners, the advertising and public relations firm working on Vegas Bound.

The production crew has spent the last month getting to know the town and this week is filming Cranfills Gap folks in their everyday settings before they jet off to Vegas on Dec. 13. Out of about 350 residents, more than 100 will end up taking the trip. Though its a good chunk of the town, Witte says the Gap will be all right while theyre gone.

Its not like were rolling up the street,” he said.

In Vegas, Gap folks will be matched up with activities that suit their interests, which may include anything from golfing to fine dining or a trip to Hoover Dam.

Filming for a commercial

Residents seem to be getting used to cameras on the street and in businesses. The local lunch crowd Thursday at the Horny Toad Bar and Grill, in ball caps and jackets, eased onto barstools. The former gas station and feed store smelled of brisket the days special” and was warmed by a wood stove.

The mood was subdued, the patrons focusing on their sandwiches, paying no attention to the large microphone hanging over their heads. The film crew from Synthetic Pictures trained its camera on the average lunch day, getting local flavor for the videos that will eventually air on the Vegas visitors bureau Web site and on commercials.

While What happens here, stays hereis still embraced by Las Vegas, the convention and visitors bureau is temporarily suspending that campaign to focus is on short term projects to draw people to Las Vegas right now, said Terry Jicinsky, vice president of marketing with the Las Vegas Convention and Visitors Authority.

The Vegas Bound campaign is a response to the beginning of an economic downturn in the Nevada city, Jicinsky said. Over the last eight months, the visitor count has been down by about 2.5 percent and hotel occupancy is down by about 3 percent. Tourism is the No. 1 industry in Las Vegas, with about two-thirds of the workforce connected to it either directly or indirectly.

At the end of the day, its all about economic development, making sure our workforce stays employed, Jicinsky said. If the tourism industry hurts, a ripple effect is felt throughout the community. Its huge.”

The Vegas Convention and Visitors Authority has a long history of aggressively marketing the tourism industry, Jicinsky said. About $2.5 million is going into the first quarter of the “Vegas Bound campaign. The Cranfills Gap trip is the campaigns kickoff, with the video going up on the visitors bureaus Web site in January.

Skeptical at first

When the folks from Las Vegas first came calling, Witte shared the same skepticism of several other residents.

I told them, If its a joke and makes us look bad, you can get back on the plane and go back to Las Vegas,’” he said.

But then Witte, and many of the residents, got to know the roughly 30 film and marketing professionals who suddenly became part of the town.

You couldnt ask for a better bunch of people, Witte said. I know its a job, but they seem to care about the town.

Finelli, the creative director, said the production crew wanted to form that kind of relationship. Thats why they set up shop in an abandoned store in the middle of town. Finelli said the Cranfills Gap production is turning out to be even better than he imagined.

Once you put faces to an idea, it always comes to life more, he said. Im glad we chose the Gap, its just the quintessential small town.

Featuring real people

Finelli said key to the Cranfills Gap production is that it will show real people having a good time doing different things in Vegas. Its a third-party endorsement.

“Most people have a hard time identifying with actors in a commercial having fun, he said.

Robert Brooks, 54, will put his horses, Patchie and Goldie, in the care of his son and a friend while Brooks and his wife, Elaine, head to Sin City. Brooks, at first wary of the whole Las Vegas offer, will be taking the trip, but hes taking it all in stride.

Maam, theres nothin that excites me anymore, he said.

A long-time cowboy, Brooks at first said he couldnt imagine much that would interest him about Vegas except maybe the professional bull riding competitions.

But then he had to admit, a magic show might be cool, and maybe there is one singer hed go see.

Id love to see Cher, he said.

Witte is hoping the Vegas Bound campaign will mean more than just a good time for his town. Hes hoping for a little good press. The little town made headlines last school year when it nearly lost its school due to low enrollment. But enrollment is back up and Witte said he wants The Gap on the map. Witte said he doesn’t want the town to grow too much, but hed love to have a new industry or two move in.

Some people will say they know somebody from Cranfills Gap or theyve driven through here, but theyll know definitely where we are now, he said.


Are you itching to find out what happened during their trip? Check out http://www.youtube.com/user/lasvegas.

Don’t forget to take a trip to Sin City with Texas’ other favorite small town during TUNA DOES VEGAS, playing at the San Diego Civic Theatre from May 5-10, 2009. www.broadwaysd.com

~Compliments of Deanna Chew - Press Assistant


Epic 3, Take 1

This is a short scene/blog, written by our own Jason Morgan - our talented and poetic Information Services Coordinator. See how many theatre references and titles you can find in the “raps.”

Note: This contains adult language.

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Three surly teenagers meet in Saturday detention at Oakmont High School. After realizing their mutual interests in musical theater, they form a hip-hop group the likes of which have never been known.

They call themselves Epic 3, which included Rolando Rastafari, B-Face, and Sista Shurl.

Here’s how their first performance at Jay Mooney’s Juke Joint went down:

(Subtle hip-hop guitar, bass, and drums in the background.)

Rolando:
Yo, I bust up on the scene like a Babylon soldier,
Laying down knowledge like no one ever told ya,
Look at me, and what you see is what you get,
And what you got here is what you’ll never forget,
I didn’t have much time for what my parents had to say,
Just listened to the lyrics that’s kickin from Broadway,
Stayed up in my room, tucked out of sight,
Chillin with Les Miserables till way past the twelfth night,
Exploring and soaring and contemplating the past,
I saw green witches and snitches and a herd of zebras,
A man said he’s not dead among the filth and trash,
Plus a blonde honey, but for the money, I’d rather do Tuna in Vegas.

[Pause.]

(The crowd takes in a collective, shocked breath while B-Face steps up to the mic)

B-Face:
Naw, just kidding, right?
I’m only fourteen and live a crazy life,
I roll up in the hood like I was Al Capone,
Spring Awakening blasting with the Alpines on,
Now, I heard this story, something happened last night,
This girls got aids plus she got in a fight,
With this guy that’s in a band and they got kicked out,
But they have this friend at City Hall, and he’s got big clout,
The gypsies next door are starting a fuss,
The band plays bar chords, and they let them cuss,
Onstage these days, which is really a plus,
The drama’s brewing and stewing like an omnibus.
Omnibus,
Omnibus, omnibus, omnibus.

[Instrumental break, 12 measures.]

(The crowd gets down to the music, while they try to figure out what an “omnibus” is.)

Rolando:
Alright, now, put your hands together for the number one soul sister,
She’s the Gucci Suzuki, the most blest in the West,
My girl, Sista Shurl!

Sista Shurl:
My name is Sista Shurl you know what I mean,
Rolling with my homies , living life obscene,
I’ll put the voodoo on ya just like Rafiki,
Doing a river dance and bouncing my chi-chis.
And while I’m in the heights, I’ll hit put up your stash
I got expensive tastes, that’s why I need your cash,
One hundred and one Dalmatians to show that I got class,
I need more benjamins to stay with your broke ass.

(The crowd erupts in laughter. Somebody accidentally bumps into the bass amp and unplugs the cord. Chaos descends on the group. Music stops.)

~Jason Morgan
Information Services Coordinator/Poet Laureate